In a world constantly seeking happiness, the pursuit of the ideal place to live has never been more relevant. The COVID-19 pandemic has prompted a reevaluation of work-life balance, community, and access to the outdoors. Against this backdrop, the annual Best Towns package by Outside magazine took on a new mission in 2023 – to identify the happiest towns in America. Using a comprehensive methodology that considered factors such as outdoor access, affordability, safety, diversity, and inclusivity, Reno, Nevada, emerged as one of the 15 happiest cities in the United States.
Once known primarily for its ties to gambling and easy divorces, Reno has undergone a remarkable transformation into a modern boomtown. Today, it boasts a diverse range of attractions and amenities that contribute to the happiness of its residents. The city’s cultural landscape is enriched by a monthlong summer arts festival, multiple climbing gyms, and a vibrant craft brewery scene. Furthermore, Reno’s urban art installations, inspired by the annual Burning Man gathering, add a unique and creative dimension to the city’s personality.
Outdoor Access and Adventure
One of the key factors contributing to Reno’s happiness quotient is its abundant outdoor access. The Truckee River runs through downtown Reno, providing residents and visitors with opportunities for water-based activities such as kayaking and paddleboarding. For mountain enthusiasts, Reno offers proximity to the Sierra Nevada Mountains, making it an excellent base for outdoor adventures. The Sierra Vista Mountain Bike Park, built on a former golf course, recently added a trail suitable for adaptive cyclists, emphasizing inclusivity.
Moreover, the Tahoe-Pyramid Trail, nearing 80 percent completion, offers an 114-mile-long path following the Truckee River between Lake Tahoe and Pyramid Lake. This trail not only serves as a recreational asset but also highlights the region’s commitment to preserving its natural beauty.
A Thriving Food and Arts Scene
Reno’s transformation is further exemplified by the reinvention of the Reno Public Market, formerly a run-down strip mall. Today, it serves as a bustling food court with 17 food vendors, Pilates classes, and live music. This revitalization showcases the city’s dedication to nurturing its local businesses and arts community, fostering an environment where creativity thrives.
Diversity and Inclusivity
Diversity is a key ingredient in the recipe for happiness, and Reno doesn’t disappoint in this regard. The city’s demographic makeup includes 60% white, 23% Latino, 7% Asian, 3% Black, and 7% other ethnic backgrounds. Reno also hosts an annual Pride celebration, celebrating LGBTQ+ inclusivity and fostering a sense of belonging for all its residents.
Affordability and Economic Opportunities
One of the practical aspects of happiness is affordability. Reno offers a relatively low cost of living, and the absence of a state income tax is a major draw for both individuals and businesses. Companies with a focus on outdoor activities have recognized Reno’s potential and established a presence in the city. The presence of major companies like Patagonia, Amazon, and Tesla not only provides employment opportunities but also aligns with the city’s outdoor-oriented ethos.
Reno’s inclusion in the list of the 15 happiest cities in the United States is a testament to its remarkable evolution from a gambling hub to a thriving, diverse, and vibrant community. The city’s commitment to providing ample outdoor access, fostering inclusivity, supporting local businesses, and offering economic opportunities has made it a beacon of happiness in America. With its natural beauty, cultural richness, and economic vitality, Reno stands as a model for what a happy city can be in the post-pandemic era, attracting individuals and families searching for a better quality of life. As the Biggest Little City in the World continues to grow and evolve, its place among the happiest cities in the U.S. is well-deserved.
